NFT mania and no end – Now it has also caught Mercedes and Lamborghini …
Many companies are trying to get a piece of the pie in the booming NFT market. On January 18, Mercedes and Lamborghini also presented their NFT plans.
Mercedes
Daimler Benz AG is planning a Mercedes NFT collection inspired by the G-Class, for which five artists have been selected to create unique designs based on the Mercedes SUVs.
These artists come from the fields of architecture, fashion, real estate, graphic design and music. Each artist will design the NFTs from a different angle. The artists are Antoni Tudisco, Roger Kilimanjaro, Charlotte Taylor, Anthony Authie and Baugasm.
Mercedes is working with Nifty Gateway on the project and plans to launch the NFTs on January 23. While this is the automaker’s first foray into the NFT world, Mercedes has been involved with blockchain technology for some time. In particular, the use of blockchain in supply chains and in tracking vehicle emissions has been experimented with.
Lamborghini
Automobili Lamborghini also announced on January 18 an NFT collection that includes five digital artworks accessible by owning special physical keys. According to the company’s press release, the NFT art project is related to manned spaceflight, as reflected in its name “Lamborghini Space Key.” The press release states :
“The standout element of the space artwork is a piece of high-tech carbon fiber composite material that has made an incredible journey: Lamborghini sent the sample to the International Space Station in 2019 as part of a research project. After returning from space, the composite became part of the Space Key NFT project. NFTs are limited to five, each associated with an exclusive digital artwork by the artist, accessible via the QR code on the back.”
Lamborghini said that further details on the identity of the artists and the auction date of the collection will be announced shortly. Lamborghini wants to launch the collection in collaboration with NFT PRO. NFT PRO is a provider of NFT solutions for companies, already working with Sotheby’s and Adidas.
Mercedes and Lamborghini aren’t among the first automakers to look at NFTs. As of June 2021, McLaren already had plans to use NFTs to produce unique and rare versions of its legendary Formula One racing cars.
